Chatbots in Customer Experience. Application and Opportunities in E-Commerce

Language: English

Published by Studylab, Studylab Okt 2019, 2019

3960956592 / 9783960956594

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This item is printed on demand - Print on Demand Titel. Neuware -The increasing digitalization of society has an impact on everyday life. The demands and needs of customers are growing due to constant and real-time connectivity with the Internet. E-commerce has developed along with the expansion of the Internet. Especially, the customer service has changed greatly in recent years. To meet customer demands, companies have established further contact channels so that a comprehensive range of services can be ensured. Service is becoming an increasingly important success factor for companies. The goal of this book is to determine and evaluate the use of chatbots in customer service and online marketing. It answers the following questions: Where can chatbots be used in customer management and online marketing How does using chatbots in customer service and marketing affect a specific customer journey What are the benefits of using chatbots for both customers and the company And what methods and requirements should be considered when using chatbots In this book: - customer relationship management; - marketing communications; - Facebook Messenger; - user behavior; - communication channelBooks on Demand GmbH, Überseering 33, 22297 Hamburg 68 pp. Englisch.…

Seller Inventory # 9783960956594

Title
Chatbots in Customer Experience. Application and Opportunities in E-Commerce
Author
Anonym
Publisher
Studylab, Studylab Okt 2019
Publication year
2019
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3960956592
ISBN 13
9783960956594
Item weight
112 grams
Dimensions
210x148x6 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

5-star seller

AbeBooks seller since January 23, 2017

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Impressum Thorsten Retsch Buchversand Mimpf2000 Oberölschnitz 16 95517 Emtmannsberg Deutschland Telefon: 09209-2023188 Email: mimpf2000@online.de USt-ID-Nr.: DE 235096871 Wir führen gebrauchte Bücher aus allen Sparten der Literatur

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