Chatbots in Customer Experience. Application and Opportunities in E-Commerce
Language: English
Published by Studylab Okt 2019, 2019
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 36.91
Quantity: 2 available
Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -The increasing digitalization of society has an impact on everyday life. The demands and needs of customers are growing due to constant and real-time connectivity with the Internet. E-commerce has developed along with the expansion of the Internet. Especially, the customer service has changed greatly in recent years.To meet customer demands, companies have established further contact channels so that a comprehensive range of services can be ensured. Service is becoming an increasingly important success factor for companies. The goal of this book is to determine and evaluate the use of chatbots in customer service and online marketing.It answers the following questions: Where can chatbots be used in customer management and online marketing How does using chatbots in customer service and marketing affect a specific customer journey What are the benefits of using chatbots for both customers and the company And what methods and requirements should be considered when using chatbots In this book:- customer relationship management;- marketing communications;- Facebook Messenger;- user behavior;- communication channel 68 pp. Englisch.…
Seller Inventory # 9783960956594
- Title
- Chatbots in Customer Experience. Application and Opportunities in E-Commerce
- Author
- Anonym
- Publisher
- Studylab Okt 2019
- Publication year
- 2019
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3960956592
- ISBN 13
- 9783960956594
- Item weight
- 112 grams
- Dimensions
- 210x148x6 mm
"Synopsis" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
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BuchWeltWeit Ludwig Meier e.K.
Germany
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