The Character of the Customer
Language: English
Published by iUniverse, 2010
- Hardcover
- New
Seller: moluna, Greven, Germanymoluna
AbeBooks seller since July 9, 2020
Condition: New
£ 28.95
Quantity: Over 20 available
Add to basketItem description from seller
KlappentextrnrnA typo in a help wanted ad results in Constantin Stanislavski being cast in the role of Marketing Director for a company in transition. Stanislavski, through the contrived alter-ego of Stan Islavski, is tasked by the company s CEO.
Seller Inventory # 447787132
- Title
- The Character of the Customer
- Author
- Labovitz, Bruce|Regli, Brian
- Publisher
- iUniverse
- Publication year
- 2010
- Condition
- New
- Binding
- Gebunden
- Language
- English
- ISBN 10
- 1450236618
- ISBN 13
- 9781450236614
Using the principles of his Method Acting technique, Stan sets out to help the company and its cast of characters to find their corporate self and connect it to the actions of the marketplace. Along the way, the managers he is training learn to cope with his digressions, stories and analogies all the while unwittingly learning to apply concepts such as observation, emotion memory and even a little magic to their daily work.
In the end, the lesson taught through this creative, humorous and engaging story is that there is a method which can be used as a guide to teach marketing and business professionals the intangible skill of connecting the corporate self with the Character of the Customer.
"Synopsis" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 26 to 60 business days | 26 to 60 business days |
|---|---|---|
| First item | £ 41.99 | £ 41.99 |
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Moluna GmbH
Engberdingdamm 27
Greven, Germany 48268
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