How to Change Minds: The Art of Influence Without Manipulation

Jolles, Rob

ISBN 10: 1609948297 / ISBN 13: 9781609948290

Published by Berrett-Koehler Publishers, 2013

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1609948297I4N00

Synopsis:

Persuade, Don't Push!

Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles's wise advice--illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories--will help you ensure that changing someone's mind is never an act of coercion but rather one of caring and compassion.

About the Author: Rob Jolles is president of Jolles Associates, Inc., an international training consulting corporation, was a record-setting salesperson and sales trainer for New York Life and Xerox, and draws on more than thirty years of experience changing people's minds. He is the author of four previous books, including Customer Centered Selling.

Bibliographic Details

Title: How to Change Minds: The Art of Influence ...
Publisher: Berrett-Koehler Publishers
Publication Date: 2013
Binding: Paperback
Condition: Very Good
Dust Jacket Condition: No Jacket