Change Communication : Die Rede als Instrument im Kontext von Theorie, Empirie und Praxis
Language: German
Published by Springer VS, 2016
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 34.80
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Add to basketItem description from seller
Druck auf Anfrage Neuware - Printed after ordering - Auf Basis empirischer Studien werden in diesem Buch theoretische Erkenntnisse zur Change Communication für die Unternehmenspraxis aufbereitet. Eine kompetente Kommunikation ist unerlässlich für die erfolgreiche Durchführung von Veränderungsprozessen in Unternehmen. Vor diesem Hintergrund analysieren die Autoren Reden aus dem politischen Umfeld, verbunden mit der Erwartung, dass diese Analysen neue Erkenntnisse auch für die Gestaltung von Reden zur professionellen Unterstützung von Change Prozessen in Wirtschaftsunternehmen bieten. Grundlage sind Reden des US-Präsidenten Barack Obama in seinem ersten Wahlkampf sowie der ersten Präsidentschaft und auch im Wahlkampf zu seiner zweiten Kandidatur. Ein neuartiger interdisziplinärer Ansatz zum Thema Kommunikation in Veränderungsprozessen.
Seller Inventory # 9783658116101
- Title
- Change Communication : Die Rede als Instrument im Kontext von Theorie, Empirie und Praxis
- Author
- Axel Kaune
- Publisher
- Springer VS
- Publication year
- 2016
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- German
- ISBN 10
- 3658116102
- ISBN 13
- 9783658116101
- Item weight
- 313 grams
- Dimensions
- 240x168x11 mm
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About the Author
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