Chances and Restrictions of Measuring Consumer Behavior in the Automotive Industry
Language: German
Published by GRIN Verlag Nov 2009, 2009
- Softcover
- New
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
AbeBooks seller since January 23, 2017
Condition: New
£ 16.73
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Add to basketItem description from seller
This item is printed on demand - Print on Demand Titel. Neuware -Studienarbeit aus dem Jahr 2009 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule, Sprache: Deutsch, Abstract: Consumer behavior is dependent on few factors that need to be considered in any industry. In the automotive industry, there are several factors known.This assignment deals with the main topic consumer behavior and concentrates on the aspects chances and restrictions of measuring consumer behavior.The work starts with basics of consumer behavior and answer the question ''what is consumer behavior''. Afterwards it follows an analysis with different types of consumer-roles and the meaning in the automotive industry. The third chapter is about measuring consumer behavior, methods of measuring and how companies can obtain primary consumer behavior information. The work deals with the topic of chances and restriction and transfers into the practical approach and reflection of the topic.GRIN Publishing GmbH, Waltherstraße 23, 80337 München 24 pp. Deutsch.…
Seller Inventory # 9783640453511
- Title
- Chances and Restrictions of Measuring Consumer Behavior in the Automotive Industry
- Author
- Stephan Illmer
- Publisher
- GRIN Verlag Nov 2009
- Publication year
- 2009
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- German
- ISBN 10
- 3640453514
- ISBN 13
- 9783640453511
- Item weight
- 51 grams
- Dimensions
- 210x148x3 mm
"Synopsis" may belong to another edition of this title.
buchversandmimpf2000
Emtmannsberg, BAYE, Germany
AbeBooks seller since January 23, 2017
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