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The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance.
Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale.
About the Author: Matthew Dixon is a managing director and Brent Adamson is a senior director with sales and marketing practice of The Corporate Executive Board Company.
Title: The Challenger Sale: Taking Control of the ...
Publisher: Portfolio
Publication Date: 2011
Binding: Hardcover
Condition: Good
Seller: BookHolders, Towson, MD, U.S.A.
Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: Reprint ] Publisher: Portfolio Pub Date: 11/10/2011 Binding: Hardcover Pages: 240 Reprint edition. Seller Inventory # 6824757
Seller: Off The Shelf, Antonia, MO, U.S.A.
Condition: good. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials. Seller Inventory # 4WILKM00NDFI
Seller: Goodwill, Brooklyn Park, MN, U.S.A.
Condition: good. The item has minimal writing and or highlighting inside. Bent Corners. Seller Inventory # MINV.1591844355.G
Seller: Archives Books inc., Edmond, OK, U.S.A.
Hardcover. Condition: Acceptable. Dust jacket is in Good condition. Notations throughout book. Historic Oklahoma Bookstore on Route 66. Packages shipped daily, Mon-Friday. Seller Inventory # mon0000689356
Seller: Red's Corner LLC, Tucker, GA, U.S.A.
hardcover. Condition: Good. All orders ship by next business day! This is a used book. Grade 2 out 5 points. Books has moderate wear on cover and pages. Books with this grade may have any of the following: Personalized notes/names, stickers/labels, markings on pages, bends/creases on cover/spine, ex-library markings. May not include extra materials such as dust jackets, access codes, CDs, accessories, etc. We are a small company and very thankful for your business! Seller Inventory # 4CNZEC0005KD
Seller: Duru Media, Tallahassee, FL, U.S.A.
hardcover. Condition: Very Good. Seller Inventory # 01KH6GEESVXW7VE
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Seller: HPB-Ruby, Dallas, TX, U.S.A.
Hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_452865562
Seller: Gulf Coast Books, Cypress, TX, U.S.A.
Hardcover. Condition: Good. Seller Inventory # 1591844355-3-26047947
Seller: Gulf Coast Books, Cypress, TX, U.S.A.
Hardcover. Condition: Fair. Seller Inventory # 1591844355-4-22073369