The Challenger Sale: Taking Control of the Customer Conversation

Dixon, Matthew; Adamson, Brent

ISBN 10: 1591844355 / ISBN 13: 9781591844358

Published by Portfolio, 2011

About this Item

Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.98. Seller Inventory # G1591844355I4N01

Bibliographic Details

Title: The Challenger Sale: Taking Control of the ...

Publisher: Portfolio

Publication Date: 2011

Binding: Hardcover

Condition: Very Good

Dust Jacket Condition: No Jacket

About this title

Synopsis:

The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.

Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance.

Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale.

Review:

The most important advance in selling for many years. (Neil Rackham, author of SPIN Selling)

The amazing thing is that the Challenger sales rep has been hiding in plain sight all these years. The Challenger Sale breaks the winning elements of this powerful approach into a set of teachable skills that can take even a top sales team to a new level of results delivery. (Dan James, former chief sales officer, DuPont)