The Challenge of Choice . how to make a "good" decision when it REALLY matters!
Language: English
Published by 978-0-9879193-6-6, 2023
- Softcover
- Used

Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Good
£ 8.71
Quantity: 1 available
Add to basketItem description from seller
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 68416618-6
- Title
- The Challenge of Choice . how to make a "good" decision when it REALLY matters!
- Author
- Fast, Richard
- Publisher
- 978-0-9879193-6-6
- Publication year
- 2023
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0987919369
- ISBN 13
- 9780987919366
- Item weight
- 2 pounds
- Dimensions
- N/A
Why do we frequently make crucial decisions based on false confidence and wishful thinking? … because the human brain makes many time–saving assumptions to navigate our modern world, resulting in faulty insights and delusional beliefs without the slightest awareness from our conscious self.
Surprisingly (or not), everyone is susceptible to making bad decisions, regardless of our intelligence, I.Q., or level of education, because we all mistake “feeling right” with “being right” resulting in decisions that are irrationally void of logic and reason.
This book will challenge the way you think about making critical decisions by taking you on a fascinating journey into the inner workings of the human mind.
Through quizzes, exercises, and many real-world examples, you will discover how your decisions are really made and why you can be most vulnerable to decisional error, precisely when your confidence is at its highest. You’ll see how you can easily detect and overcome the common cognitive illusions that inevitably lead to poor choices and bad judgment.
When it comes to making critical decisions, most people assume they won’t know if they’ve made a “good” decision until they see the outcome, but this line of thinking is entirely backward. If you cannot make a critical decision with 100% confidence before you know the outcome, then it’s NOT decision-making – it’s hoping, gambling and wishful thinking!
When you understand how your mind really works (it’s not how you think) you will develop the discipline to follow this book’s simple decision-making formula – and that means making those critical, potentially life-changing decisions with confidence and certainty.
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Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.…
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Better World Books Marketplace, Inc.
55740 Currant Road
Mishawaka, IN U.S.A. 46545
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