This Chainsaw Cannot Fly: The Power of Storytelling to Shape and Drive Product Roadmaps (English Edition)
Jon Kolko; Chad Fisher; Matt Franks
ISBN 10: 0978853830 ISBN 13: 9780978853839
Published by Brown Bear LLC, 2022
Used
Unknown
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ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since 2 July 2009
This specific item is no longer available.
About this Item
Description:
Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0978853830I4N10
Synopsis:
Would you love to know what your customers really want and need, even if they don't yet understand it themselves? Do you dream of creating products that feel natural and right when people use them, that they recommend to their friends, and which-most importantly-sell really, really well?
This is the book that explains the key ingredient for doing this. It's called storytelling.
Discover how experiencing and telling your customers' stories will enable you to:
- Uncover your customers' conscious and unconscious desires
- Create a design strategy that gives them what they want
- Bring your colleagues on board with your vision of the future
- Create products you can be proud of
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: This Chainsaw Cannot Fly: The Power of ...
Publisher: Brown Bear LLC
Publication Date: 2022
Binding: Unknown
Condition: Very Good
Dust Jacket Condition: No Jacket
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This Chainsaw Cannot Fly: The Power of Storytelling to Shape and Drive Product Roadmaps (English Edition)
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