The Centre Brain

Steve Adams

21 ratings by Goodreads

Language: English

Published by SPCK Publishing, GB, 2017

0281077908 / 9780281077908

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Seller: Rarewaves.com USA, London, London, United KingdomRarewaves.com USA

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"Vital reading for anyone who wants to create communications that cause people to act."Matt Barlow, CEO, CAPWhen you face a red light, what can you say to turn it green?On stage needing to hook the audience?Convincing a friend over coffee?Sweating it in a job interview?The results of what you say aren't coincidence. Whether you persuade, or not, is down to whether you use the right prompts.The Centre Brain - the body's action centre - responds to what it hears. And, if the right prompts are used, the brain can be persuaded to act. Effective communication isn't a lottery. The Centre Brain explains why your communication works, or doesn't. Why you prompt action, or don't.The result of a 20-year quest to discover what prompts action, The Centre Brain offers readers a glimpse into the story behind their stories. Combining psychological insight, real-life experience and inspiring application, this book will show how you can make your message unmissable using the Centre Brain 5 prompts to action.…

Seller Inventory # LU-9780281077908

Title
The Centre Brain
Author
Steve Adams
Publisher
SPCK Publishing, GB
Publication year
2017
Condition
New
Binding
Paperback
Language
English
ISBN 10
0281077908
ISBN 13
9780281077908
Item weight
240 grams

Rarewaves.com USA

London, London, United Kingdom

5-star seller

AbeBooks seller since June 11, 2025

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