El Celler de Can Roca: Generando valor en empresas de servicios
Language: Spanish
Published by Librooks Barcelona S.L.L., 2023
- Softcover
- New
Condition: New
£ 24.65
Quantity: 1 available
Add to basketItem description from seller
Idioma/Language: Español. Por primera vez, se revelan los detalles del funcionamiento y organización de El Celler de Can Roca, el mejor restaurante del mundo, un ejemplo de excelencia para todas las empresas de servicios. "Este libro aprovecha el fenómeno de la gastronomía para demostrar cuán importante es la gestión estratégica, la generación de valor de una empresa y las visiones poliédricas de la estrategia comercial y organizativa". Josep Roca Para conseguir la excelencia hay que aprender de los mejores. Carles Cabrera nos presenta el estudio pormenorizado de un caso práctico de éxito, el de El Celler de Can Roca, y extrapola las fórmulas genéricas que optimizan la gestión de su modelo de generación de valor a todo tipo de empresas de servicios. Un trabajo inédito que revela por primera vez los secretos de organización, estrategia e innovación del que ha llegado a ser el mejor restaurante del mundo. A través de su análisis, Cabrera describe de forma amena y didáctica las últimas tendencias en gestión empresarial enfocadas a integrar y optimizar todos los recursos de una organización para ofrecer la mejor experiencia posible a sus clientes. Desde la definición del ADN de la empresa, pasando por la organización y gestión de las personas, proveedores e infraestructuras, hasta llegar a la gestión de procesos, estrategias y políticas de innovación. Innovación, no solo aplicada al producto y los procesos, sino también a sus relaciones con el entorno y, muy especialmente, con el cliente. Una obra imprescindible tanto para los profesionales interesados en la gestión de un restaurante como para todos los empresarios que busquen conseguir la excelencia en la prestación del servicio a sus clientes. *** Nota: Los envíos a España peninsular, Baleares y Canarias se realizan a través de mensajería urgente. No aceptamos pedidos con destino a Ceuta y Melilla.…
Seller Inventory # 23363582
- Title
- El Celler de Can Roca: Generando valor en empresas de servicios
- Author
- Cabrera Massanés, Carles
- Publisher
- Librooks Barcelona S.L.L.
- Publication year
- 2023
- Condition
- New
- Binding
- Soft cover
- Language
- Spanish
- ISBN 10
- 8494983253
- ISBN 13
- 9788494983252
- Item weight
- 668 grams
- Seller catalogs
- Otros libros de cocina y gastronomía
"Synopsis" may belong to another edition of this title.
Shipping rates from Spain to U.S.A.
| Item | 20 to 35 business days | 7 to 15 business days |
|---|---|---|
| First item | £ 16.71 | £ 22.11 |
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Agapea Factory S.A
Calle Bodegueros 43, Planta 1 Puerta 1
Malaga, Spain 29006
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