Category Creation: Build a Market You Own Alone : Navigating Positioning, Perception, and Competitive Dominance Beyond Existing Markets.DE

Language: English

Published by Epubli, 2026

3565319127 / 9783565319121

  • Softcover
  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

Condition: New

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Item description from seller

Druck auf Anfrage Neuware - Printed after ordering - This book explores one of the most sophisticated strategic moves available to entrepreneurs and business leaders-creating an entirely new market category rather than competing within an existing one. It examines the underlying dynamics of how category designers escape commodity competition, and reframes assumptions about what it means to win in business.The book reveals the tensions between refining an existing offer and redefining the problem it solves, exploring how the most durable businesses don't just serve markets-they construct them. It examines patterns in how category-defining companies shape buyer perception, establish the rules of competition, and position themselves as the only logical solution within a space they deliberately designed.Readers will explore how category creation operates as a long-term strategic commitment, examining the mechanics of narrative, framing, and market education that transform a novel idea into an industry standard. The book also navigates the organizational discipline required to sustain a category leadership position-exploring how clarity of purpose, consistent positioning, and deliberate ecosystem-building compound into lasting competitive dominance.…

Title
Category Creation: Build a Market You Own Alone : Navigating Positioning, Perception, and Competitive Dominance Beyond Existing Markets.DE
Author
Lucas Arden
Publisher
Epubli
Publication year
2026
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3565319127
ISBN 13
9783565319121
Item weight
644 grams
Dimensions
297x210x15 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
First item£ 29.20£ 37.54
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AHA-BUCH GmbH

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Einbeck, Germany 37574

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Seller Info:

AHA-BUCH GmbH
represented by the managing director Christel Glass
Garlebsen 48
37574 Einbeck
Deutschland
Telefon: 055639996039
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E-Mail: abebooks@aha-buch.de
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