Catalyst Code: The Strategies Behind the World's Most Dynamic Companies
Evans, David S.; Schmalensee, Richard
Language: English
Published by Harvard Business Review Press, 2007
- Hardcover
- Used

Seller: Dream Books Co., Denver, CO, U.S.A.Dream Books Co.
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Condition: Used - Good
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Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly.
Seller Inventory # DBV.1422101991.G
- Title
- Catalyst Code: The Strategies Behind the World's Most Dynamic Companies
- Author
- Evans, David S.; Schmalensee, Richard
- Publisher
- Harvard Business Review Press
- Publication year
- 2007
- Condition
- good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1422101991
- ISBN 13
- 9781422101995
"Synopsis" may belong to another edition of this title.
From the Back Cover
Google has done it with search-based advertising, and Japanese mobile giant
NTT DoCoMo did it with iMode. Sotheby's did it more than two centuries ago.
MySpace is doing it with GenY.
They all cracked the catalyst code-and they couldn't have done it using
traditional business strategies and tactics.
These two-sided businesses generate value by creating simultaneous and
mutually beneficial relationships among the different groups of customers
they serve. Google brings together advertisers and eyeballs through its
search platform. Simon Properties provides a place for retailers and
shoppers to transact. So does eBay-but on the Web.
In a book that challenges conventional wisdom about pricing, product
design, organization, and incentives, David Evans and Richard Schmalensee
provide the first step-by-step framework for launching and sustaining these
dynamic businesses. They examine the most successful catalysts or all time,
as well as many that tried and failed, and provide original insights into
the secrets from early history, modern-day business, and the author's
groundbreaking research into what really makes these companies tick.
Rapid advances in communication technologies are making it easier than ever
to link diverse groups into catalyst communities around the world. Evans
and Schmalensee say that is why two-sided businesses, or catalysts, are
today's power brokers-and they are quickly disrupting existing industry
ecosystems and gaining unprecedented prominence in the economy.
Whether you are an entrepreneur, executive, or investor, Catalyst Code
provides a complete guide to understanding the special dynamics and unique
problems that catalysts face-where the pitfalls are, and, most important,
how to make the most of the astounding opportunities.
"About the title" may belong to another edition of this title.
Dream Books Co.
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