: Este libro, 'Cases in Marketing Management', es una herramienta valiosa para estudiantes y profesionales del marketing. Presenta una colecci�n de casos pr�cticos que permiten aplicar la teor�a a situaciones reales, desarrollando habilidades de an�lisis y toma de decisiones en el �mbito del marketing. Esta edici�n, publicada en 1988, ofrece una perspectiva s�lida sobre los desaf�os y oportunidades en la gesti�n de marketing. EAN: 9780256101393 Tipo: Libros Categor�a: Negocios y Econom�a T�tulo: Cases in Marketing Management Autor: Kenneth L. Bernhardt| Thomas C. Kinnear Editorial: Irwin Professional Publishing Idioma: en P�ginas: 770 Formato: tapa blanda.

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Title: Cases in Marketing Management
Language: English
Condition: Bueno

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Hamelyn es una librer�a online ubicada en Madrid con m�s de 700.000 referencias distintas de libros de segunda mano. Todos pasan un exhaustivo control de calidad, reciclando todos aquellos que no se encuentren aptos para su lectura.

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