Cases in Consumer Behaviour
Language: English
Published by John Wiley & Sons Inc, United States, New York, 1999
- Softcover
- Used
Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks
AbeBooks seller since March 16, 2007
Condition: Used - Very good
£ 3.08
Quantity: 1 available
Add to basketItem description from seller
Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Seller Inventory # GOR003940368
- Title
- Cases in Consumer Behaviour
- Author
- Gerrit Antonides (Erasmus University, Rotterdam, Netherlands)
- Publisher
- John Wiley & Sons Inc, United States, New York
- Publication year
- 1999
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0471987816
- ISBN 13
- 9780471987819
- Item weight
- 336 grams
- Dimensions
- 152.0 x 225.0
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WorldofBooks
Goring-By-Sea, WS, United Kingdom
AbeBooks seller since March 16, 2007
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