Cases on Born Globals
Rasmussen, Erik S. (EDT)
ISBN 10: 1035353059 ISBN 13: 9781035353057
Published by Edward Elgar Publishing, 2024
New
Soft cover
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About this Item
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Seller Inventory # 47914381-n
Synopsis:
Cases on Born Globals brings together a wealth of case studies covering a range of industries and countries on emerging firms known as ‘Born Globals’ that seek to enter international markets immediately upon creation. Bringing together 11 key cases, Erik Rasmussen highlights how these firms have been increasing in number over the last 20 years. He further explores the speed of their growth, the challenges experienced and likely future prognoses. The book also discusses whether early internationalisation could be advantageous to entrepreneurial firms by linking up to other more prominent firms and thereby creating a greater reach for the newly-created firms.
Key Features:- Broad span of cases with global reach
- Showcasing different themes of Born Global research
- Discussion questions and assignments provided, together with further reading
Providing expert guidance on how to apply theoretical concepts and models, this will be an excellent resource for teachers and students of international entrepreneurship, internationalisation and international business.
About the Author: Edited by Erik S. Rasmussen, Professor, Department of Business and Management, University of Southern Denmark (SDU), Denmark
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Bibliographic Details
Title: Cases on Born Globals
Publisher: Edward Elgar Publishing
Publication Date: 2024
Binding: Soft cover
Condition: New