Case Studies in the Beer Sector
Language: English
Published by Elsevier Science & Technology, Woodhead Publishing, 2020
Series: Book 6 of 7 - Woodhead Publishing Series in Consumer Science and Strategic Marketing
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 154.57
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Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to outline the global context within which the beer industry is developing. Real-life examples on how innovation and differentiation strategies affect consumer perceptions of beer are included, along with the relationship among breweries throughout the supply chain. Sections cover business strategy, sustainability, and how breweries are meeting the increasing demand for sustainable production processes. While this book provides a thorough reference for scholars and practitioners who work in the beer sector, it is also ideal for those studying business, agriculture, food engineering, technology, applied marketing and business strategy. Englisch.…
Seller Inventory # 9780128177341
- Title
- Case Studies in the Beer Sector
- Author
- Roberta Capitello
- Publisher
- Elsevier Science & Technology, Woodhead Publishing
- Publication year
- 2020
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 0128177349
- ISBN 13
- 9780128177341
- Item weight
- 590 grams
- Dimensions
- 229x152x17 mm
- Series
- Book 6 of 7: Woodhead Publishing Series in Consumer Science and Strategic Marketing
Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to outline the global context within which the beer industry is developing. Real-life examples on how innovation and differentiation strategies affect consumer perceptions of beer are included, along with the relationship among breweries throughout the supply chain. Sections cover business strategy, sustainability, and how breweries are meeting the increasing demand for sustainable production processes.
While this book provides a thorough reference for scholars and practitioners who work in the beer sector, it is also ideal for those studying business, agriculture, food engineering, technology, applied marketing and business strategy.
- Investigates contemporary managerial and marketing dynamics in the beer sector
- Explores the relevance of consumer science and its use as a tool for marketing strategies for both multinational players and small craft breweries
- Includes case studies that provide the reader with real-life examples on how to apply concepts discussed
- Offers a global, cross-cultural perspective on the beer sector in different countries and continents
"Synopsis" may belong to another edition of this title.
About the Author
Dr. Natalia Maehle is an associate professor at the Mohn Centre for Innovation and Regional Development, Western Norway University of Applied Sciences, Bergen, Norway. She received her PhD in marketing from the Norwegian School of Economics, Bergen, Norway in 2008. Her research areas include marketing, consumer behavior, brand management, digital economy, innovation, and entrepreneurship. Dr. Maehle has published widely, in international journals such as Journal of Marketing, European Journal of Marketing, Journal of Marketing Communications, Journal of Consumer Behaviour, International Journal of Market Research and Journal of Product & Brand Management.
"About the title" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
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