This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learning more attractive and interesting as well as enable students to understand the theory better and develop their analytical and problem-solving skills. Using industry as an open living lab, case study based research infuses scholars into real-world industry challenges and inspires them to theorise and advance our knowledge frontiers.

The book includes international case studies that can help tourism scholars build and advance (new) theories and enrich their educational practices. Case studies are accompanied with a teaching note guiding scholars to integrate case studies into instruction.

Dr Kirsten Holmes, Chair, Council for Australasian Tourism and Hospitality Education (CAUTHE)

There is a vital need for contemporary and well-structured case studies for use in tourism teaching. By including case studies from Australasia and key destination regions in Asia, Europe, and the Caribbean, the book is helpful for tertiary teachers globally.

Professor Xander Lub, President, EuroCHRIE

The book inspires educators and students. The cases provide context to students’ learning and demonstrate the richness and variation of the industry. The book also clearly demonstrates how research can inform our teaching.

Professor Brian King, Chair, THE-ICE Assessment Panel

The book includes cases under five themes: experiences, operations, technologies, strategy and marketing, and destinations. The book provides subject lecturers with a structure to guide students of applying theory into practice.

Dr Paul Whitelaw, Academic Director, Southern Cross University

This book marks a significant contribution to hospitality, tourism and events pedagogy at undergraduate and postgraduate level. At a time when the industry is demanding that our graduates have a strong grasp of “real world issues”, the case study approach provides an accessible, meaningful and relatable means by which students can engage in real world issues.

About the Author

Prof Marianna Sigala

Dr Marianna Sigala is a Professor at the University of South Australia and the Director of the Centre for Tourism & Leisure Management. She is a widely published and multi-awarded authority with research interests including services and experience management, Information and Communication Technologies (ICT) in tourism and hospitality, as well as wine tourism. She has a long record of leadership and participation in international research projects (e.g., E.U. and the Council of Europe). She is a past President of EuroCHRIE and a past member of the executive board of ICHRIE and IFITT. She currently serves on the executive board of CAUTHE. She is the co-editor of the Journal of Service Theory & Practice, and the Editor-InChief of the Journal of Hospitality & Tourism Management. In 2016, she was awarded the prestigious EuroCHRIE Presidents’ Award for her lifetime contributions and achievements to tourism and hospitality education. Since 2020, Professor Sigala is also appointed as Research Fellow of CAUTHE.

Anastasia Yeark CMgr MIML

Anastasia Yeark is a Chartered Manager (Australian Institute of Managers and Leaders) and an Academic Head of the Strategy and Operations Discipline at Kaplan Business School. She holds a Masters of Business, a Bachelor in International Hotel and Tourism Management and has a decade worth of leadership experience in the hospitality industry. Her current passion lies within the higher education industry and curriculum design. Since 2017, Anastasia has been representing Kaplan Business School at CAUTHE as a chapter director, and in 2019, she was appointed as CAUTHE executive committee member.

Dr Rajka Presbury

Dr Rajka Presbury coordinates the scholarship activities at Blue Mountains International Hotel Management School (BMIHMS) at Torrens University. Before joining academia, Dr Presbury gained extensive professional experience in the hotel sector and had held several management positions in Banqueting Services, Restaurant, and Event Sales and Conventions. Rajka is an auditor for the International Centre for Excellence in Tourism and Hospitality Education (THE ICE): www.the-ice.org.

Dr Marcela Fang

Dr Marcela Fang is a management lecturer in the Faculty of Higher Education at William Angliss Institute, where she teaches strategic management, leadership and innovation. Her experience includes lecturing, design and development of curriculum for higher education and industry settings. Marcela’s research focuses on leadership, leadership development, evaluation of higher education and training programs, strategy and innovation.

Prof Karen A. Smith

Prof Karen A. Smith is an Associate Dean in the Wellington School of Business and Government, Victoria University of Wellington, where she is also a Professor of Tourism Management and teaches tourism and event management. She has co-edited four books and journal articles on a range of tourism and volunteer management areas. She makes extensive use of case studies in teaching and curriculum design.

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