Captive Audience : The Hidden Economics and Spatial Architecture of Airport Duty-Free.DE

Language: English

Published by Epubli, 2026

3565283637 / 9783565283637

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  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

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Druck auf Anfrage Neuware - Printed after ordering - Airports are no longer just transportation hubs; they have evolved into the most aggressively optimized, high-yield retail environments on the planet. When your boarding pass is scanned at security, you enter a highly engineered spatial funnel designed to extract maximum capital from a captive audience.The architecture of the modern airport forces passengers to walk along curved, labyrinthine pathways-often called 'the golden hour' zone-where line-of-sight is strictly controlled to highlight luxury goods and duty-free alcohol. Deprived of natural light, stressed by security, and disoriented by arbitrary gate assignments, the traveler's brain seeks comfort in impulse consumption.This technical overview explores the ruthless economics of terminal retail. We dissect the precise floor plans that dictate foot traffic, the psychology of 'dwell time,' and why airports deliberately remove clocks and straight corridors to induce a state of suspended reality and lowered financial inhibition.By understanding the mechanics of captive commercial zones, urban planners and retail strategists can apply these spatial principles to commercial real estate. Learn how to engineer physical environments that seamlessly convert stress and anticipation into unparalleled retail conversion rates.…

Seller Inventory # 9783565283637

Title
Captive Audience : The Hidden Economics and Spatial Architecture of Airport Duty-Free.DE
Author
Sylvia Vance
Publisher
Epubli
Publication year
2026
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3565283637
ISBN 13
9783565283637
Item weight
319 grams
Dimensions
297x210x7 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
First item£ 29.51£ 37.94
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Einbeck, Germany 37574