Canadian Advertising in Action-Fifth Edition
Language: English
Published by Prentice Hall Canada, 1999
- Softcover
- Used
Seller: Mad Hatter, West Kelowna, BC, CanadaMad Hatter
AbeBooks seller since May 4, 2026
Condition: Used - Very good
£ 23.31
Quantity: 1 available
Add to basketItem description from seller
Tight and unmarked-" Designed for applied advertising courses in most community colleges and many continuing education departments in universities. The Fifth Edition of Canadian Advertising in Action holds true to its original mandate: Canadian, brief, and applied. Carefully balancing theory and practice, this practical introduction to Canadian advertising focuses primarily on advertising planning. Viewed from a Canadian perspective, the concepts are presented in the context of corporate planning and marketing planning. Students explore the relationships between various advertising plans and learn how these are conceived and developed from initial concept through to finished creative media plans."-minor shelf wear.
Seller Inventory # 17433
- Title
- Canadian Advertising in Action-Fifth Edition
- Author
- Tuckwell, Keith J.
- Publisher
- Prentice Hall Canada
- Publication year
- 1999
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0130836834
- ISBN 13
- 9780130836830
- Edition
- 5th or later Edition
Designed for applied advertising courses in most community colleges and many continuing education departments in universities.
The Fifth Edition of Canadian Advertising in Action holds true to its original mandate: Canadian, brief and applied. Carefully balancing theory and practice, this practical introduction to Canadian advertising focuses primarily on advertising planning. Viewed from a Canadian perspective, the concepts are presented in the context of corporate planning and marketing planning. Students explore the relationships between various advertising plans and learn how these are conceived and developed from initial concept through to finished creative media plans.
"Synopsis" may belong to another edition of this title.
Mad Hatter
West Kelowna, BC, Canada
AbeBooks seller since May 4, 2026
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