The Campaign Manager: Running and Winning Local Elections (Third Edition)
Language: English
Published by Westview Press, 2004
- Softcover
- Used
Seller: HPB-Diamond, Dallas, TX, U.S.A.HPB-Diamond
AbeBooks seller since September 15, 2017
Condition: Used - Very good
£ 3.77
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- Title
- The Campaign Manager: Running and Winning Local Elections (Third Edition)
- Author
- Shaw, Catherine
- Publisher
- Westview Press
- Publication year
- 2004
- Condition
- Very Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 0813342228
- ISBN 13
- 9780813342221
- Edition
- 3rd Edition
The Campaign Manager is a clear and concise, must-have handbook that is based on the author's three terms as mayor of Ashland, Oregon, and her numerous successes in managing campaigns. Supportive of both candidates and issues, this handbook gives political novices and veterans alike a comprehensive and detailed plan for organizing, funding, and publicizing local political campaigns. Finding the right message and targeting the right voters with it are clearly explained by means of specific examples, anecdotes, and illustrations. Included is in-depth information on assembling campaign teams, precinct analysis, canvassing, and dealing with the media. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level. Thoroughly revised and updated, this new edition now covers campaign technology methods in every chapter, and includes expanded material on direct mail, effective yet inexpensive television spots, and how to get the most reach for your campaign dollar. Also included are updates on working vote-by-mail elections for better results, organizing your database for campaign workers and donors, and fighting negative campaigns.
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HPB-Diamond
Dallas, TX, U.S.A.
AbeBooks seller since September 15, 2017
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