Campaign '96 : A Functional Analysis of Acclaiming, Attacking, and Defending
Language: English
Published by Praeger, 1998
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 118.54
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Add to basketItem description from seller
Seller Inventory # 9780275963613
- Title
- Campaign '96 : A Functional Analysis of Acclaiming, Attacking, and Defending
- Author
- P. M. Pier
- Publisher
- Praeger
- Publication year
- 1998
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 0275963616
- ISBN 13
- 9780275963613
- Item weight
- 615 grams
- Dimensions
- 235x157x21 mm
As Benoit, Blaney, and Pier point out, the functional theory of political communication is relatively new, and their book illustrates it with a detailed analysis of the most recent presidential campaign. One of the major strengths of the study is the variety of message forms examined: television spots, debates, talk radio appearances, keynote speeches, acceptance speeches, speeches by spouses, radio addresses, and free television time remarks. It also examines all three parts of the campaign—primary, nominating conventions, and general campaign. This comprehensive analysis of the '96 presidential campaign will be of considerable use to students, scholars, and other researchers dealing with contemporary American electioneering.
"Synopsis" may belong to another edition of this title.
About the Author
WILLIAM L. BENOIT is Professor of Communication at the University of Missouri. He has published numerous articles and three books, including Candidates in Conflict: Persuasive Attack and Defense in the 1992 Presidential Debates (1996, with William T. Wells).
JOSEPH R. BLANEY is an Assistant Professor of Mass Communication at Northwest Missouri State University. He has published, with Benoit, in The Journal of Communication and Religion.
P. M. PIER is a doctoral candidate in the Department of Communication at the University of Missouri. She has published, with Benoit and Blaney, in Communication Quarterly.
"About the title" may belong to another edition of this title.
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