The Cambridge Handbook of Consumer Psychology

Language: English

Published by Cambridge University Press, GB, 2023

1009243969 / 9781009243964

Series: Book 87 of 101 - Cambridge Handbooks in Psychology

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In the last two years, consumers have experienced massive changes in consumption - whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology. …

Seller Inventory # LU-9781009243964

Title
The Cambridge Handbook of Consumer Psychology
Author
Derek D. Rucker
Publisher
Cambridge University Press, GB
Publication year
2023
Condition
New
Binding
Paperback
Language
English
ISBN 10
1009243969
ISBN 13
9781009243964
Edition
2nd.
Item weight
1,231 grams
Dimensions
7 x 1.34 x 10 inches
Series
Book 87 of 101: Cambridge Handbooks in Psychology

Rarewaves.com UK

London, United Kingdom

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