Call of the Mall: The Geography of Shopping by the Author of Why We Buy
Underhill, Paco
ISBN 10: 0743235916 ISBN 13: 9780743235914
Published by Simon & Schuster, 2004
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Synopsis:
Profiling malls as powerful intersections of American consumer marketing, the media, and street culture, an examination of malls as reflections of commercial and social culture considers what does and does not work in a mall setting and what malls mean to everyday people. 75,000 first printing.
Review:
The Atlantic Fascinating...Call of the Mall's unique contribution to the field is less the sociological analysis than the shock of personal recognition Underhill provokes as he lasers in on some unexamined moments in modern life. Only a retail specialist could be so attuned to the human condition in all its shabby, formless boredom...Underhill is our bard of the suburbs.
The Boston Globe Underhill has the social scientist's uncanny ability to describe what is right under our noses with a lucidity that makes the mundane buying, selling, chowing down, hanging out positively riveting. The picture he leaves us with is surprisingly provocative...What malls do right, what they do wrong, and how they must adapt or else come into clear focus in this entertaining, unconventional survey.
The New York Times Underhill's sharp observations...have an obvious appeal for anyone who has ever been manipulated by discreet mall psychology.
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Bibliographic Details
Title: Call of the Mall: The Geography of Shopping ...
Publisher: Simon & Schuster
Publication Date: 2004
Binding: hardcover
Condition: Good
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The Call of the Mall
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ISBN 10: 0743235916
ISBN 13: 9780743235914
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Call of the Mall: The Geography of Shopping by the Author of Why We Buy
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Call of the Mall: The Geography of Shopping by the Author of Why We Buy
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