CUSTOMER WORD-OF-MOUTH BEHAVIOR AND COPORATE BRANDING A CASE STUDY in HIGHER EDUCATION SECTOR
Language: English
Published by LAP LAMBERT Academic Publishing, 2022
- Softcover
- New
Condition: New
£ 49.30
Quantity: 2 available
Add to basketItem description from seller
Higher education is also considered a competitive industry, like any other. Therefore, private universities also need to pay attention to branding in the higher education industry, which is an indispensable strategy of any university leadership. Furthermore, student behavior is also greatly influenced by communication. Therefore, Word of mouth (WOM) communication will substantially impact student behavior in sharing the brand more widely. This book analyzes the essential factors that strongly influence students' WOM behavior in sharing their university brand with others. Furthermore, this book also explains that higher student satisfaction will lead to more active Student WOM behavior in brand sharing, essential for any company. Sprache: Englisch Gewicht in Gramm: 244.
Seller Inventory # IB-1006069
- Title
- CUSTOMER WORD-OF-MOUTH BEHAVIOR AND COPORATE BRANDING A CASE STUDY in HIGHER EDUCATION SECTOR
- Author
- Tien Thanh Nguyen, Seyed Mohammadreza Ghadiri, Quang Hung Vuong
- Publisher
- LAP LAMBERT Academic Publishing
- Publication year
- 2022
- Condition
- Neu
- Binding
- Softcover/Taschenbuch
- Language
- English
- ISBN 10
- 6204738119
- ISBN 13
- 9786204738116
- Item weight
- 244 grams
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