CSR from a strategic perspective : How to develop stakeholder confidence and value through social entrepreneurship and sustainable innovation

Language: English

Published by VDM Verlag Dr. Müller, 2010

3639260384 / 9783639260380

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

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nach der Bestellung gedruckt Neuware - Printed after ordering - Lately CSR has increased its strategic status, as well as the consumer demand of sustainable development. However, there are still companies that have not adjusted their strategies to fit this swift in demand. This study offers a strategic tool, based on sustainable core competencies, for companies to implement in order to use CSR to boost their business. The author offers a method for companies that are looking to re-position themselves on the market to gain a competitive advantage based on sustainable core competencies through the models 'Sustainable Communication' and 'Strategic CSR and its benefits of enhanced stakeholder confidence/value and improved financial performance'. This study is of immediate interest for all companies, since there is an increased demand on the global market for social entrepreneurship and innovation and this book offers a method for companies to anchoring CSR into their strategy and activities to make their business prosper. In a longer perspective, companies will then contribute to a healthier society, which in turn will lead to a more dynamic business environment.…

Seller Inventory # 9783639260380

Title
CSR from a strategic perspective : How to develop stakeholder confidence and value through social entrepreneurship and sustainable innovation
Author
Maria Roeck Hansen
Publisher
VDM Verlag Dr. Müller
Publication year
2010
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3639260384
ISBN 13
9783639260380
Item weight
118 grams
Dimensions
22.00x15.00x0.40 cm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

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