CROSSTALK

Marion R. Just|Ann N. Crigler|Dean E. Alger|Timothy E. Cook

ISBN 10: 0226420205 / ISBN 13: 9780226420202

Published by UNIV OF CHICAGO PR, 1996

KlappentextList of IllustrationsAcknowledgmentsPt. 1: Studying Campaign Discourse 1: Constructing the Campaign 2: The Design of the StudyPt. 2: Citizen, Candidate, and Media Messages 3: The Citizens Agenda 4: Candidate Advertising 5: Me. Seller Inventory # 867651808

Synopsis:

This analysis of the 1992 US presidential campaign looks at how citizens use information in the media to make their voting decisions and how politicians and the media interact to shape that information. Examining political advertisements, news coverage, ad watches and talk shows in Los Angeles, Boston, Winston-Salem, and Fargo/Moorhead, the authors chart the impact of different information environments on citizens and show how people developed images of candidates over the course of the campaign. The text also presents evidence that campaigns do matter, that citizens are active participants in the campaign process, and that their perceptions of a candidate's character is the central factor in the voting process. Although the focus is on the 1992 presidential race, the study is intended to contribute to understanding of campaigns in general, and show how election campaigns can play an important role in the long-term vitality of democracy.

About the Author: Ann N. Crigler is professor of political science at the University of Southern California.

Bibliographic Details

Title: CROSSTALK
Publisher: UNIV OF CHICAGO PR
Publication Date: 1996
Binding: Gebunden
Condition: New