CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time

Greenberg, Paul

ISBN 10: 0072224169 / ISBN 13: 9780072224160

Published by McGraw-Hill Osborne Media, US, 2002

About this Item

A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Get winning strategies for acquiring and retaining customers by leveraging the latest advanced technologies. This insightful and authoritative book shows you how to select the right tools for your business--so it can grow today--and on into the future.

Seller Inventory # RWARE0000054543

Bibliographic Details

• Title: CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time
• Publisher: McGraw-Hill Osborne Media, US
• Publication Date: 2002
• Language: English
• ISBN 10: 0072224169
• ISBN 13: 9780072224160
• Binding: Hardcover
• Edition: 2nd Edition
• Condition: Very Good/Good
• Seller catalogs:
  • Business::Marketing

About this title

Synopsis

Get winning strategies for acquiring and retaining customers by leveraging the latest advanced technologies. This insightful and authoritative book shows you how to select the right tools for your business--so it can grow today--and on into the future.

About the Author

Paul Greenberg (Manassas, VA) is executive vice president of Live Wire, an eCommerce consulting firm and has many years' experience in ERP and CRM. He has built SAP and PeopleSoft practices and, in his current position, has established close partnerships with front-office leaders such as Siebel and SalesLogix. He is also the lead author on the book, Special Edition Using PeopleSoft (0789712814) published by Que.