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Bibliographic Details

Title: CONSUMER BEHAVIOR 4E: Concepts and Applications
Publisher: McGraw-Hill Education (ISE Editions) 01/05/1993
Publication Date: 1993
Language: English
ISBN 10: 0071125116
ISBN 13: 9780071125116
Binding: Soft cover
Condition: Very Good

About this title

Synopsis

An analysis of change in retailing, looking at retailing as entertainment, retail theatre, and other evolving customized retail formats, including examples based on a range of retail venues and comprehensive cases. Aimed at undergraduate students on retail management courses.

About the Author

Northeast Louisiana University

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