CONFLICTING ACCOUNTS: The Creation and Crash of the Saatchi Saatchi Advertising Empire
Goldman, Kevin
ISBN 10: 0684815710 ISBN 13: 9780684815718
Published by Simon Schuster, 1997
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Hardcover
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GoldBooks, Denver, CO, U.S.A.
Seller rating 5 out of 5 stars
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About this Item
Description:
Seller Inventory # 34S33_91_0684815710
Synopsis:
The story of the decline and crash of Saatchi & Saatchi is a universal tale of corporate greed and ineffective management. It is the story of an ugly, publicly fought civil war in an industry that is supposed to know the steep price paid for an image run amok. Goldman takes a detailed look at the downfall of the company and the reasons behind it. He has conducted more than 100 interviews with, among others, the Saatchi brothers, their childhood friends, ex-business associates, and past clients. This work also details changes in advertising in the 1980s, such as the merger mania and ad-agency consolidations that swept Madison Avenue, including the British take-over of major agencies.
Review:
JONATHAN ALTER "Don Hewitt, the legendary creator of "60 Minutes", once said that Kevin Goldman knew more about what was going on at CBS than he did. The same is now true of the advertising business. Kevin Goldman is an ace reporter, deep inside the biggest, most colorful crackup in the history of advertising. The rise, fall, and rise of the Saatchis illuminates not just their business but global business in general in the 1990s. Goldman tells us how it really works."
KEN AULETTA "Fans of great storytelling will love "Conflicting Accounts". The characters in this soap opera often behave in mad and seamy ways. But there are these differences: this wonderful yarn is true and their behavior has important, and depressing, consequences for the public."
DAN RATHER "Kevin Goldman is a first-rate reporter and, it turns out, a first-rate author as well. "Conflicting Accounts" is an engrossing case study of the advertising business as practiced on the grandest possible scale. A supremely astute observer, Kevin Goldman provides sharply etched portraits of some of the most fascinating figures in the modern financial world. Anyone interested in the realities of business today will want to read "Conflicting Accounts", as it details the rise and fall of a colossal empire, the clash of mighty ambitions, and the fiercely competitive jungle that is the world marketplace."
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Bibliographic Details
Title: CONFLICTING ACCOUNTS: The Creation and Crash...
Publisher: Simon Schuster
Publication Date: 1997
Binding: Hardcover
Condition: new
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Conflicting Accounts: The Creation and Crash of the Saatchi & Saatchi Advertising Empire
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Simon & Schuster, Riverside, New Jersey, U.S.A., 1997
ISBN 10: 0684815710
ISBN 13: 9780684815718
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Conflicting accounts: The creation and crash of the Saatchi & Saatchi advertising empire
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ISBN 10: 0684815710
ISBN 13: 9780684815718
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Conflicting Accounts: The Creation and Crash of the Saatchi & Saatchi Advertising Empire
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Simon & Schuster, New York, N. Y., U.S.A., 1997
ISBN 10: 0684815710
ISBN 13: 9780684815718
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CONFLICTING ACCOUNTS: The Creation and Crash of the Saatchi & Saatchi Adverti.
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CONFLICTING ACCOUNTS The Creation and Crash of the Saatchi & Saatchi Advertising Empire
Published by
Simon & Schuster, New York, 1997
ISBN 10: 0684815710
ISBN 13: 9780684815718
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First Edition
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Conflicting Accounts: The Creation and Crash of the Saatchi & Saatchi Advertising Empire Goldman, Kevin
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