La bonne sant� est le souhait de pratiquement tous les �tres humains sens�s. Ce travail a donc examin� la communication en mati�re de sant� et montr� comment elle est essentielle pour am�liorer le bien-�tre d'un individu si elle est bien exploit�e. Le discours a identifi� des strat�gies pour d�velopper des programmes de promotion de la sant�, notamment l'identification du comportement que vous voulez changer, l'accent mis sur une approche d'�quipe, l'�laboration et la communication de votre message, entre autres. Le lien entre le marketing social et la promotion de la sant� r�side dans sa capacit� � am�liorer la sant� par le biais d'un changement de comportement. L'�tude a montr� que les obstacles � une promotion de la sant� et � une campagne efficaces sont le manque de connaissances en mati�re de sant� et l'insuffisance de la recherche. Il a �t� constat� que la communication est une comp�tence essentielle et int�grale pour l'�tablissement d'une relation m�decin-patient et pour un fonctionnement efficace entre les professionnels de la sant�. Il est affirm� que la communication avec les personnes handicap�es n'est pas rare. L'�tude s'est pench�e sur la communication dans les groupes de soutien, qui sont souvent form�s pour que les membres puissent recevoir un soutien. Les concepts th�oriques pertinents des th�ories comportementales et des sciences sociales sont mis en �vidence.

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