COMMERCIALISATION DES NOIX DE CAJOU
Koppala Venugopal
Sold by buchversandmimpf2000, Emtmannsberg, BAYE, Germany
AbeBooks Seller since 23 January 2017
New - Soft cover
Condition: New
Ships from Germany to U.S.A.
Quantity: 1 available
Add to basketSold by buchversandmimpf2000, Emtmannsberg, BAYE, Germany
AbeBooks Seller since 23 January 2017
Condition: New
Quantity: 1 available
Add to basketThis item is printed on demand - Print on Demand Titel. Neuware -La noix de cajou, le fruit sec le plus appétissant, connaît un engouement impératif sur le marché de l'agriculture et de l'alimentation et ses possibilités de commercialisation sont encore plus étendues et prospectives. La noix de cajou a moins de dérivés et est principalement vendue sous forme de noix entière dans le monde entier, avec une couverture universelle. Pourtant, il existe de nombreuses possibilités d'augmenter le niveau des ventes avec des idéologies novices, car il existe un vaste champ d'action du point de vue de l'amélioration des normes de qualité, de la modification des stratégies de marketing et de l'affinement des politiques gouvernementales. Bien que les acteurs du marché de la noix de cajou aient connu les pires conditions pendant la pandémie de Covid, ils ont rapidement rebondi avec des résultats fructueux. Néanmoins, certaines subtilités du marketing rendent les efforts des commerçants et des producteurs incertains et parfois incapables d'atteindre les résultats escomptés. Les chercheurs de l'étude, originaires de Palasa, une terre de noix de cajou du district de Srikakulam dans l'État d'A.P., ont identifié les véritables problèmes de marketing dans les domaines de l'exportation et de l'image de marque de groupe, où les opportunités ne sont pas exploitées à leur maximum. L'exploration pratique avec les méthodes et les implications essentielles a été présentée dans ce livre.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 124 pp. Französisch.
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