CIM Coursebook 03/04 Strategic Marketing Management: Planning and control (CIM Workbooks 2003/04 Editions)

Helen Meek

ISBN 10: 0750659653 / ISBN 13: 9780750659659

Published by Taylor & Francis Ltd, United Kingdom, Oxford, 2003

About this Item

Each coursebook includes access to Marketingonline, where you can: annotate, customise and create personally tailored notes using the electronic version of the coursebook; receive regular tutorials on key topics; and search the coursebook online for easy access to definitions and key concepts. It is co-written by the CIM Examiner for the Strategic Marketing Management module to guide you through the 2003-2004 syllabus. There is free online revision and course support. Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002151837

Bibliographic Details

Title: CIM Coursebook 03/04 Strategic Marketing ...

Publisher: Taylor & Francis Ltd, United Kingdom, Oxford

Publication Date: 2003

Binding: Paperback

Condition: Very Good

About this title

Synopsis:

Each coursebook includes access to MARKETINGONLINE, where you can:

* Annotate, customise and create personally tailored notes using the electronic version of the coursebook
* Receive regular tutorials on key topics
* Search the coursebook online for easy access to definitions and key concepts

* Co-written by the CIM Examiner for the Strategic Marketing Management module to guide you through the 2003-2004 syllabus.
* Free online revision and course support from www.marketingonline.co.uk.
* Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.

Review:

"The Butterworth-Heinemann CIM Coursebooks have become an integral part of our blended learning approach to delivering marketing qualifications. They are well aligned to the syllabus laid down by the Professional Institute showing the cross-referencing of chapters to the relevant syllabus areas, which indeed is a critical factor when attempting to study using the continuous assessment mode offered by the CIM. They are concise, easy to read, and well structured. Many of our students have commented upon what an asset these have been to the study programme."
Martin Hutchins - Cambridge Professional Academy Ltd (www.profacademy.com)
"We have been running all twelve CIM units on the Certificate, Advanced and Diploma in Marketing for the past four years and eight intakes. We have used the Butterworth Heinemann Workbooks in their various forms since the beginning and have found them most useful as a source of recommended reading material at all three levels."
Alun Epps, CIM Centre Co-ordinator, Dubai University College