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Bibliographic Details

Title: CIM Certificate (Stage 1) Paper 1 Marketing Fundamentals: Study Text (Cim Study Text)
Publisher: BPP Publishing Ltd
Publication Date: 2003
Language: English
ISBN 10: 0751712167
ISBN 13: 9780751712162
Binding: Paperback
Condition: New

About this title

Synopsis

BPP liaise closely with the senior examiners to ensure that the study texts contain complete syllabus coverage. This edition has been updated in the light of an in-depth review by the CIM. Features include: CIM syllabus; guidance notes extracts; scene-setting chapter introductions; key concepts; action programmes; chapter round-ups; and "marketing at work" real-life examples.

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