- Softcover
- Used
Seller: BookHolders, Towson, MD, U.S.A.BookHolders
AbeBooks seller since June 19, 2001
Condition: Used - Good
£ 5.26
Quantity: 1 available
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Seller Inventory # 5525606
- Title
- CB5 Text-only
- Author
- Barry J. Babin, Eric Harris
- Publisher
- Thomson South-Western
- Publication year
- 2014
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1133589936
- ISBN 13
- 9781133589938
- Edition
- 5th or later Edition
Award-winning authors Babin and Harris cover essential consumer behavior topics through a unique concept-driven presentation enhanced by online resources that appeal to today’s students and encourage participation. New end-of-part cases highlight today’s challenges, and the latest consumer behavior statistics and contemporary examples in this edition reflect the most recent developments in business. New content demonstrates how the recent recession, green marketing, and natural disasters impact contemporary consumer behavior.
Convenient chapter-by-chapter student study cards and unique Instructor Prep Cards help you easily transition to this new edition. The CB5 CourseMate interactive online resources bring concepts to life with learning and study tools that ensure student engagement. In an unforgettable presentation focused on students’ needs, CB5 brings consumer behavior to life.
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| Item | 3 to 10 business days | 1 to 5 business days |
|---|---|---|
| First item | £ 0.00 | £ 7.38 |
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BookHolders
2137 Hallmark dr
gambrills, MD U.S.A. 21054
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