Buzz Marketing with Blogs for Dummies

Gardner, Susannah, Jardin, Xeni

ISBN 10: 076458457X / ISBN 13: 9780764584572

Published by Wiley & Sons, Incorporated, John, 2005

Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 38555435-6

Synopsis:

In this instant–communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you:

• Introduce the people behind your business
• Discuss relevant issues
• Provide a clearinghouse for information and expertise
• Show your business as a good corporate citizen
• Support an exchange of ideas
• Get honest feedback from your customers
• Affect public opinion

If you re new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional–looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You ll find out how to:

• Set up and maintain a blog, write in blogging style, and observe blogging etiquette
• Define your audience and target your blog to reach them
• Involve your customers, earn their trust, educate the public, and build community
• Avoid possible legal pitfalls while keeping your blog interesting
• Encourage contributions and links to your blog
• Use images and design an eye–catching format
• Optimize your blog for top search engine ratings, track your results, and measure your success

Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top–rated business blogs. You ll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!

About the Author: Susannah Gardner has been an instructor in online journalism, a multimedia director, and a provider of custom Web solutions. Check out her blog at www.buzzmarketingwithblogs.com.

Bibliographic Details

Title: Buzz Marketing with Blogs for Dummies
Publisher: Wiley & Sons, Incorporated, John
Publication Date: 2005
Binding: Soft cover
Condition: Good