Buyer/Consumer Information Processing

Language: English

Published by The University Of North Carolina Press, 1974

0807896896 / 9780807896891

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

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nach der Bestellung gedruckt Neuware - Printed after ordering - This volume, the first to deal with the study of consumers' and buyers' mental processing of information prior to choice, brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated.Originally published 1974.A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.

Seller Inventory # 9780807896891

Title
Buyer/Consumer Information Processing
Author
Michael L. Ray
Publisher
The University Of North Carolina Press
Publication year
1974
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
0807896896
ISBN 13
9780807896891
Item weight
710 grams
Dimensions
229x152x26 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

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