Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results
Language: English
Published by Portfolio, 2013
- Hardcover
- Used
Seller: Gulf Coast Books, Cypress, TX, U.S.A.Gulf Coast Books
AbeBooks seller since June 27, 2017
Condition: Used - Fair
£ 4.25
Quantity: 1 available
Add to basketSeller Inventory # 1591845777-4-37640111
- Title
- Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results
- Author
- Garfield, Bob; Levy, Doug
- Publisher
- Portfolio
- Publication year
- 2013
- Condition
- Fair
- Binding
- hardcover
- Language
- English
- ISBN 10
- 1591845777
- ISBN 13
- 9781591845775
- Item weight
- 18 ounces
- Dimensions
- 6x0x9
Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . .
As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensitized-even disillusioned-by ad campaigns and marketing slogans, that maxim needs an update: Money can't even buy you like.
"Synopsis" may belong to another edition of this title.
About the Author
Bob Garfield is the cohost of NPR's 'On The Media' and a columnist for MediaPost. Previously at Advertising Age, he has been a prominent commentator on and analyst of advertising and marketing for thirty years. His previous books include The Chaos Scenario. He lives outside Washington, D.C.
Doug Levy is the founder and CEO of MEplusYOU, a leading strategic and creative agency that believes authentic relationships fuel astonishing brands. This is his first book. He lives in Dallas.
"About the title" may belong to another edition of this title.
Gulf Coast Books
Cypress, TX, U.S.A.
AbeBooks seller since June 27, 2017
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Gulf Coast Books, LLC
3092 LAKEVIEW RD
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