Business of Wine : A Global Perspective

Jenster, Lars V., Jenster, Per V., Mitry, Darryl J., Smith, David E.

ISBN 10: 8763002019 / ISBN 13: 9788763002011

Published by Samfundslitteratur, 2008

Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 55780857-20

Synopsis:

The enjoyable nectar of grapes and the business of bringing it to consumers have already had a long history, but never before has the wine industry seen so much change. The Business of Wine is aimed at anyone with an interest in broadening his or her view of wine to encompass some of the fascinating complexities of the business side of this international industry. It is also the intention that it provides substantive reading for the professional, the academic, or the student seeking to gain deeper insight into the structure and economics of the industry as well as into the various trends and pressures which are currently affecting it. Go to any bookstore, and you will find a myriad of guides to the wines of the world. Interesting as such books are to wine lovers, these volumes leave many gaps. The aim of this book is to fill those gaps and to provide a global overview of wine as a business. While it is still possible to drive through Provence, Napa Valley or Mendoza unearthing the odd case of undiscovered nectar, the real backbone of today's wine industry lies elsewhere. It is that backbone - its structure and complex functions - that is examined in detail in The Business of Wine.

Review: The global interactive perspective of this book creates continuing opportunities to visualize the industry actions and reactions, and helps me in the process of advising our clients. --Philippe Croce-Spinelli, Vignobles Croce-Spinelli, Consultant to the French wine industry, Les Arcs, Provence, France

A brilliant book that has provided real inspiration and it has guided us in the process of defining our strategy and positioning our company. --Francisco Robles, Production Manager, Clos de la Tierra Sana, Mendoza, Argentina

I believe this book is invaluable and the authors' analysis of global patterns extremely informative and quite useful. As a winemaker, I found that reading this book helped me to understand exactly how the global issues of the industry will affect all wineries including the largest and smallest wineries. I very much enjoyed the detailed historical narratives and learning more about the industry from a global perspective. --Gary Zucca, Ph.D., Zucca Mountain Vineyards, Stocton, California, USA

Bibliographic Details

Title: Business of Wine : A Global Perspective
Publisher: Samfundslitteratur
Publication Date: 2008
Binding: Soft cover
Condition: Very Good