Business Storytelling from Hype to Hack: Unlock the Software of the Mind
Jyoti Guptara
ISBN 10: 1913738965 ISBN 13: 9781913738969
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Hardcover
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Biblios, Frankfurt am main, HESSE, Germany
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About this Item
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Seller Inventory # 18394679302
Synopsis:
The definitive little guide to understanding and using your ultimate communications hack.
Storytelling has become a buzzword in marketing, but do stories work in other areas of business? And if so, how?
Making sense and meaning are essential to every human endeavour, and so are mission critical for every business leader. Drawing on insights from neuroscience and using everyday examples, Guptara reveals how storytelling is a brain hack and shows how to "hack" seven key areas of communication, from small talk and self-development to getting people to buy in to a vision, idea, or strategy.
About the Author: Jyoti Guptara is a highly successful author (his novels have sold over 100,000 copies). Of British and Indian descent, Jyoti and his wife live in Switzerland. He advises business leaders and businesses internationally, and has been invited as a speaker to four continents.
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Bibliographic Details
Title: Business Storytelling from Hype to Hack: ...
Binding: Hardcover
Condition: New