Business Research Methods: Theory and Practice
Language: English
Published by ESIC Editorial, 2013
- Softcover
- New
Seller: Agapea Libros, Malaga, MA, SpainAgapea Libros
AbeBooks seller since September 15, 2009
Condition: New
£ 18.14
Quantity: 1 available
Add to basketItem description from seller
Idioma/Language: Inglés. The Industrial Revolution favored the growth of supply, until its surplus with regards to demand led to the paradigm shift from focusing on the product ("a good product sells itself"), or production ("a cheap product sells itself"), to the emphasis on customer relationships ("understanding consumer needs through market research"). Therefore, economic and technological development facilitated the incorporation of the business research discipline into the process of decision making in the beginning and business intelligence processes these days in order to make well informed decisions at lower economic risks (Méndez del Río, 2006). Thus, this book provides managers and students alike, with a clear analysis of business research methods, combining the knowledge, understanding and skills necessary to complete a successful research project. Readers will learn from proven examples and case studies based on real life situations, which complement theoretical concepts and clearly illustrate how to do an appropriate market research. With each chapter, the reader is guided through all the stages of a market research process -from problem recognition to final report writing. This book offers both a deep understanding and at the same time permits judgment and analysis from a financial-audit perspective. It reviews and develops easy-to-follow theoretical and practical concepts in a simple, concise and clear structure that facilitate the application of business research methods to a wide variety of business sectors. Contents Introduction. - PART I: GATHERING THE DATA. Nature and Characteristics of Marketing Research. - Marketing Research Organization and Planning. - Sources and Tools of Market Research Data. - Measurement Scales and Questionnaire. - Surveys. - Panels. - Marketing Experimental Research. - Observation. - Qualitative Tools. - Theory and Practice of Sampling. - Fieldwork. - PART II: ANALYSING THE DATA. Survey Code and Tabulation. - Hypothesis Testing. - PART III: THE REPORT. The Report. - Figure Index. - Table Index . *** Nota: Los envíos a España peninsular, Baleares y Canarias se realizan a través de mensajería urgente. No aceptamos pedidos con destino a Ceuta y Melilla.…
Seller Inventory # 9692458
- Title
- Business Research Methods: Theory and Practice
- Author
- Enrique Pérez del Campo; Veronica Rosendo Ríos
- Publisher
- ESIC Editorial
- Publication year
- 2013
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 8473569660
- ISBN 13
- 9788473569668
- Item weight
- 574 grams
- Seller catalogs
- Estrategia Empresarial
"Synopsis" may belong to another edition of this title.
Agapea Libros
Malaga, MA, Spain
AbeBooks seller since September 15, 2009
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