Business Research Methods and Statistics Using SPSS
Burns, Robert P.|Burns, Richard
Language: English
Published by SAGE PUBN, 2008
- Hardcover
- New
Condition: New
£ 229.64
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A simple, logically sequenced guide to research methods and statistics in business based on SPSSInhaltsverzeichnisPART ONE: GENERAL ORIENTATION TO RESEARCH IN BUSINESS AND MANAGEMENTResearch, Statistics and Business Decisions.
Seller Inventory # 595741727
- Title
- Business Research Methods and Statistics Using SPSS
- Author
- Burns, Robert P.|Burns, Richard
- Publisher
- SAGE PUBN
- Publication year
- 2008
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1412945291
- ISBN 13
- 9781412945295
Ideal for those with a minimum of mathematical and statistical knowledge, Business Research Methods and Statistics Using SPSS provides an easy to follow approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained.
The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and exercises, all of which aim to help students to:
- Understand the importance and application of statistics and quantitative methods in the field of business
- Design effective research studies
- Interpret statistical results
- Use statistical information meaningfully
- Use SPSS confidently
"Synopsis" may belong to another edition of this title.
About the Author
Richard A. Burns has several years experience teaching psychology, including Research Methods courses, at university and college levels in Australia, Norway and the UK. Currently he works within the Ageing Research Unit, at the Australian National University′s Centre for Mental Health Research in Canberra, Australia.
"About the title" may belong to another edition of this title.
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