Business for Punks: Break All the Rules ? the BrewDog Way

Watt, James

ISBN 10: 0241290112 / ISBN 13: 9780241290118

Published by Portfolio Penguin, 2016

About this Item

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Bibliographic Details

• Title: Business for Punks: Break All the Rules ? the BrewDog Way
• Publisher: Portfolio Penguin
• Publication Date: 2016
• Language: English
• ISBN 10: 0241290112
• ISBN 13: 9780241290118
• Binding: Paperback
• Condition: Used; Very Good

About this title

Synopsis

START A REVOLUTION NOT A BUSINESS

Don't waste your time on bullsh*t business plans. Forget sales. Put everything on the line for what you believe in.

These are some of the mantras that have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding.

In Business for Punks, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent, pimp every pound') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.

'Indispensable tips for a fledgeling entrepreneur with a bright idea' The Times

About the Author

James Watt co-founded BrewDog in 2007 with Martin Dickie. He was named Scotland's youngest ever Entrepreneur of the Year in 2010 and won Food and Drink Entrepreneur of the Year, Retail Entrepreneur of the Year and Great British Entrepreneur of the Year 2014.