Business for Punks: Break All the Rules - the BrewDog Way [Paperback] [Nov 24, 2016] James Watt

Watt, James

ISBN 10: 0241290112 / ISBN 13: 9780241290118

Published by Penguin Books Ltd, 2016

About this Item

Seller Inventory # 0241290112-3-29833130

Bibliographic Details

Title: Business for Punks: Break All the Rules - ...

Publisher: Penguin Books Ltd

Publication Date: 2016

Binding: paperback

Condition: Good

About this title

Synopsis:

BrewDog's co-founder James Watt offers a business bible for a new generation. It's anarchic. It's irreverent. It's passionate. It's BrewDog.

Don't waste your time on bullshit business plans. Forget sales. Ignore advice. Put everything on the line for what you believe in.

These mantras have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding.

Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business.

In BUSINESS FOR PUNKS, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent, pimp every pound') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.

Review:

An undeniably engaging read with tangible, pragmatic advice ... and seasoned wisdom (The Scotsman)

An idiosyncratic guide for budding entrepreneurs (Financial Times)

An anarchic but indispensable guide to business and an invaluable lesson on how to thrive on your own terms (Scunthorpe Telegraph)

A manual for entrepreneurs (Marketing Magazine)

[Watt] explains how a company that started in a shed in Scotland became an operation with an annual turnover of £50 million and sales in 55 countries ... useful tips for a fledgeling entrepreneur with a bright idea (The Times 'book of the week')

BrewDog represent the future ... They've crafted their own success. And if a couple of Scottish guys with a faithful dog can, you can too. (Will King, founder of King of Shaves)

The punk rock approach to doing business (British Airways' Business Life)

Tackles every issue aspiring entrepreneurs will face ... lays out the foundations for success on one's own terms (Hospitality and Catering News)