Business & Professional Communication: Plans, Processes, and Performance
DiSanza, James
ISBN 10: 0205721494 ISBN 13: 9780205721498
Published by Pearson, 2011
Used
Soft cover
From
World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since 20 December 2007
This specific item is no longer available.
About this Item
Description:
Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00079022949
Synopsis:
By developing a comprehensive topic coverage emphasizing the importance of business presentations, DiSanza's Business and Professional Communication gives readers a grounded framework with real business examples and fundamental skill-building.
Centered on the notion that business communication can influence the interpretation of issues and events, this text provides readers with practical tips, contemporary applications, and a survey of the relevant theories.
From the Back Cover:
Business and Professional Communication: Plans, Processes, and Performance, 4/e
James R. DiSanza, IdahoState University
Nancy J. Legge, IdahoState University
Grounded in real business examples and fundamental skill-building, Business and Professional Communication places a strong emphasis on presentations in business settings to help you prepare for the realities of daily career life. This text’s comprehensive topic coverage provides clear guidance for all communication practices in businesses and organizations. Centered on the notion that business communication can influence the interpretation of issues and events, this text provides practical tips, contemporary applications, and a survey of the relevant theories.
FEATURES:
- Highlights some of the most recent crises affecting American businesses and government, including JetBlue, Hurricane Katrina, Major League Baseball’s steroid scandal, E-coli in California spinach, and consumer product dangers from China (pet food, lead paint in toys, defective tires).
- Incorporates a new section on methods of building customer trust during sales meetings and presentations.
- Includes new figures identifying the foursources of power in interpersonal relationships, as well as methods of overcoming informal network barriers for women and minorities.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Business & Professional Communication: Plans...
Publisher: Pearson
Publication Date: 2011
Binding: Soft cover
Condition: Good
Edition: 5th or later Edition