Title: The Business Plan Workbook: A Step-By-Step Guide to Creating and Developing a Successful Business (eng)
Publisher: Kogan Page
Publication Date: 2025
Language: English
ISBN 10: 1398623687
ISBN 13: 9781398623682
Binding: Hardcover
Condition: new
Weight: 0.61 kilograms

About this title

Synopsis

Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 11th edition of The Business Plan Workbook guides you through all the necessary steps to construct a winning business plan.

This is a practical run-through of 26 key areas of development of strategic planning. It will allow you to think of these areas in isolation through the use of assignments that ensure you have stress-tested your business proposition. This guide covers how to:
- Come up with a winning business idea
- Complete market and competitive research
- Forecast watertight financials and projections

This new edition is fully updated throughout to include:
- New real-world examples including Nubank, YuLife, Inceptio Technology, Doctolib, Livspace, Teya and Zepz,
- Using AI to write business plans including how to analyze market segments, create financial projects and finesse SWOT modelling
- More on storytelling and creating a compelling narrative for investors
- Thoroughly revised to reflect changes in government policies, tax regulations, trade policies, and how to anticipate and adapt to new regulations
- A deck of 80 PowerPoint slides providing resources and downloadable templates

About the Author

Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been a visiting professor in universities in the US, Europe and East Asia. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners.

As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics.

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