Il Business Plan. Profili metodologici, contenuto, processo di redazione e spunti di riflessione dagli operatori professionali (Economia - Ricerche)
Language: Italian
Published by Franco Angeli, 2025
- Softcover
- New
Seller: libreriauniversitaria.it, Occhiobello, Italylibreriauniversitaria.it
AbeBooks seller since April 9, 2015
Condition: New
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- Title
- Il Business Plan. Profili metodologici, contenuto, processo di redazione e spunti di riflessione dagli operatori professionali (Economia - Ricerche)
- Author
- Roffia, Paolo
- Publisher
- Franco Angeli
- Publication year
- 2025
- Condition
- NEW
- Binding
- Soft cover
- Language
- Italian
- ISBN 10
- 8835161312
- ISBN 13
- 9788835161318
Oggetto di questo volume è il Business Plan, come strumento di supporto alla pianificazione strategica aziendale, alla comprensione e valutazione del modello di business nonché alla prefigurazione dei risultati economici, finanziari, patrimoniali e di sostenibilità delle aziende.
La redazione del Business Plan rappresenta una prassi oramai consolidata nelle società di medio-grandi dimensioni e sta progressivamente diffondendosi anche nel contesto delle PMI, grazie ad una combinazione di fattori interni ed esterni che ne hanno favorito l’adozione.
Questo lavoro, pur nella consapevolezza della complessità che caratterizza la forma e l’utilizzo del Business Plan, si propone di analizzarne la natura e gli obiettivi, delineando i principi di redazione, il processo di elaborazione ed i contenuti principali, frutto dell’integrazione di informazioni qualitative e quantitative sul business e sul contesto ambientale e competitivo in cui l’azienda si inserisce.
Il volume è rivolto non solo agli studiosi di economia aziendale ma anche a professionisti ed operatori del sistema economico: aziende, banche, società di investimento, società di consulenza e revisione, le quali fanno sempre più frequentemente uso del Business Plan come strumento operativo e valutativo.
A queste realtà va riconosciuto un ruolo di stimolo e supporto alla presente ricerca, grazie ai numerosi e interessanti spunti di riflessione emersi nel confronto diretto.
Paolo Roffia (PhD) è professore associato di Economia aziendale nell’Università di Verona dove è titolare dei corsi di Reporting and cost accounting, International business and management e di Processi aziendali e modelli di prevenzione. Nella stessa università è Direttore del Master in Internal auditing & compliance, oltre che dei corsi di perfezionamento in Frodi aziendali: individuazione, contrasto, prevenzione e Family business management. È autore di numerosi contributi sui temi della Management accounting, della Governance per le PMI e delle Imprese famigliari.
"Synopsis" may belong to another edition of this title.
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AbeBooks seller since April 9, 2015
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