Business Marketing Management : A Strategic View of Industrial and Organizational Markets

Hutt, Michael D., Speh, Thomas W.

ISBN 10: 0030205638 / ISBN 13: 9780030205637

Published by Dryden Press, 1989

Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 38822872-6

Synopsis:

Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies.

Review: " I find that each (chapter) topic is more than adequately represented in the end of chapter materials. I have various items that I can use to teach this course and for this I am extremely grateful." "Probably the biggest strength of this book is that it has no obvious 'holes'. I have been teaching business marketing for twenty years and I don find any major area that is not at least mentioned in this text."

Bibliographic Details

Title: Business Marketing Management : A Strategic ...
Publisher: Dryden Press
Publication Date: 1989
Binding: Hardcover
Condition: Good
Edition: 3rd Edition