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Bibliographic Details

Title: The Business Marketing Course: Managing in Complex Networks
Publisher: John Wiley & Sons
Publication Date: 2002
Language: English
ISBN 10: 0471877220
ISBN 13: 9780471877226
Binding: paperback
Condition: Good

About this title

Synopsis

′The Business Marketing Course′ has been written by a team of authors, led by David Ford, from the IMP (Industrial Marketing and Purchasing) Group. It is the first time that an introductory level textbook on business marketing has been developed based on the IMP approach. According to David Ford, business marketing is the task of selecting, developing and managing customer relationships for advantage in line with the skills, resources, strategy and objectives of both the supplier and customer companies.

Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not–for–profit institutions for use in the products they, in turn, produce.

From the Back Cover

The Business Marketing Course gives an excellent insight into understanding and managing business markets. The book provides the ideal foundation for a one semester or ten lecture course in business or industrial marketing. the author team, led by david ford, offers students an easily accessible introduction to business marketing. The Business Marketing Course is based on the conceptual structure developed by the IMP (Industrial Marketing and Purchasing) group.

Supplementary materials for lecturers adopting The Business Marketing Course can be found on the accompanying web site.

"About this title" may belong to another edition of this title.

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We are a family run online bookshop based in Wales at the western edge of the Brecon Beacons National park and have been selling books online since October 2004. I have always had a love of books and it eventually got to the stage where my own book collection began to take over the family home! I reluctantly decided to sell a few of my own books on Amazon and was astonished at how quickly they sold. I was hooked and decided to start buying and selling books as a small part-time business from my spare bedroom. The business rapidly expanded, taking over the spare bedroom and my garage, swiftly followed by a spare bedroom in my mother's house and her garage! I acquired a small industrial unit in February 2007 and took the plunge to go full-time in March 2007, closely followed by my wife in September 2007. In October 2007 we moved in to larger premises and also took on our first members of staff to assist with the ever increasing workload. Our aim is to ensure that the people who buy our books enjoy the same service that we would hope for when purchasing a book ourselves. To that end, we endeavour to give all our books accurate descriptions, price them accordingly and dispatch swiftly and safely. All orders are dispatched within one working day, Monday to Friday. We will endeavour to answer all queries by email within 24 hours.

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Goldstone Books
Castle House, High Street, Ammanford, SA18 2NB, United Kingdom

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Goldstone Books Limited
Cilyrychen Industrial Estate, Llandybie, Carmarthenshire, SA18 3GY.
Email: customerservices@goldstonebooks.co.uk - Phone: 01269 267070
Company registration number: 06817864. VAT registration number: 920299721
Managing Director: Ashley Stamford-Plows

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All orders are shipped within 1 working day. We offer a no quibble returns service. If you would like to return your item for any reason please email us in the first instance within 7 days of receipt. If there is a fault with your item that is not described in the listing, you may return your item for a refund within 30 days of purchase. All returns must be returned in their original packaging.